• Youth and Internet Subcultures

    Inside Simpcity: The Internet’s New Emotional Playground

    In the world of constantly changing internet culture and language, few words are as controversial and interesting as “Simpcity”. As it is not an officially recognized term in standard dictionaries, its increasing popularity in online communities says something about contemporary relationships, online personas, gaming culture, and how Gen Z and millennials use humor, irony, and criticism. Fundamentally, the word Simpcity appears to originate from one of two roots  both heavily ingrained in online culture. Firstly, it might be an astute play on the age-old city-building simulation game “SimCity”, which has allowed gamers to create, construct, an and govern virtual cities.…